Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

The Virginia Foundation for Independent Colleges' initiative to recruit more black faculty is described, its accomplishments are outlined, and lessons learned are noted, based on the experiences of participants in a visiting scholars program. (MSE)

Stanford University's unique combination of high academic standards and successful, broad-based intercollegiate athletics provides a model for other institutions, and it is working hard to continue to attract smart, talented athletes. (MSE)

Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)

Northland College's strategy for redevelopment included substantial program expansion in environmental studies, building a Native American studies program, and aggressive student recruitment. (MSE)

Eckerd College overcame its financial and enrollment problems through a comprehensive strategy involving creation of a multigenerational learning community, improvement of the overall college environment for education, generation of substantial revenues from new sources, and reduction of expenditures. (MSE)

Adding distance education would provide Andover College with unlimited growth and potentially increased revenue. Andover has three groups of students: nontraditional evening students aged 25-59 who want a degree to advance in their careers; traditional students aged 17-24; and certificate candidates. A distance program would make classes more…

The participants in this conference have been developing teacher education programs which will be jointly registered by the State of New York. These programs would allow minority students to enter a teacher education program at a two-year institution, transfer to a four-year teacher preparation institution without loss of academic credit, and be…