Providing access to the underserved has long been a priority in college admission. A newer trend to increase access to underserved students are fly-in programs that enable students to visit campuses overnight, get deeper insight into a college, and consider schools that they might not have otherwise. The idea for fly-ins is to increase the number…

Case study results featuring four Latinx STEM faculty members illustrate the forms of institutional support professors can provide to increase the number of Latinx students in science, technology, engineering, and mathematics (STEM) fields. The findings highlight three areas of university faculty agency to integrate Latinx students into the…

This document is a report on the research which was designed to evaluate the affirmative action policy for ethnic minorities in Georgia. The mixed research methods were utilized in the study. Specifically, the following research methods were used: (1) Survey of 12th graders in non-Georgian schools; (2) Survey of the students in the One-Year…

Performance funding policies allocate state appropriations to public institutions based in part on retention and completion outcomes, and equity metrics allocate additional funding for graduating historically underserved students. Through interviews of 52 college administrators and state policymakers, I explore campus responses to performance…

This document is the report on research which was undertaken by the Center of Civil Integration and Inter-Ethnic Relations and financed by the United Nations Association in Georgia within the project "Advanced National Integration" funded by United States Agency for International Development (USAID). The research aimed at the evaluation…

Focuses on the creation of an undergraduate recruiting funnel directed at traditional-age students. Most colleges have recruiting funnels, a series of contacts that move a prospective student from initial contact through the campus visit to matriculation. Discusses goals and strategies to include in the design of successful recruiting funnels.…

Few would dispute that much has changed in the field of international credential evaluation in the past twenty years. Support for fully staffed international admissions has waned as directors of admission have faced increasing challenges in the areas of recruitment and enrollment management while being faced with budget constraints and increased…

When new marketing strategies were adopted at Elizabethtown College, publications were seen as a good starting point for planning. Revamping publications led to the development of a publications flow system that in turn led to a communications flow system to schedule all mailings and telephone contacts. (MLW)

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

Information sources useful to newcomers in academic marketing are suggested. Citations focus on market research techniques, marketing strategies, and approaches to enrollment management. (MSE)

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)