When new marketing strategies were adopted at Elizabethtown College, publications were seen as a good starting point for planning. Revamping publications led to the development of a publications flow system that in turn led to a communications flow system to schedule all mailings and telephone contacts. (MLW)

Some innovative programs designed to draw more Hispanics into higher education are described: Pan American University's Talent Search project, guaranteed admission for students with associate's degrees to Florida state universities, the College Assistance Migrant Program, the Border College Consortium, outreach program for junior and senior high…

Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

At Brown University, continuing education programs have contributed to the diversification of alumni programs and have attracted previously uninvolved alumni. Benefits of alumni education programs, program formats, and advice are discussed. (JMD)

In 1971 when a drop in the college-age population was forseen by Kirkwood Community College, it determined to maintain a share of the traditional market and to aggressively pursue the older student market. Innovative programs, promotional strategies, cooperation with business, and graduates from two-year colleges are discussed. (MLW)

A nine-point plan is given for opinion research for college marketing: obtain administration commitment; determine specific research needs; define college goals measurably; establish a recruitment committee; identify vital publics; focus research on them; develop questionnaires; determine research mechanism; and assign responsibility and…