Results of experiments on the effects of editing structure of interviews are presented. (HB)

The television camera is selective in the information in conveys. Since the effect image size has on receiver behavior is important, television production texts perpetually include discussions of camera shots and refer to close-ups as providing the most information. Yet none of the surveyed research has systematically controlled and examined the…

A study was conducted to determine whether dance-trained, television-trained, and regular television viewing audiences would evaluate different approaches to televising dance differently. Three versions of a dance performance were videotaped: (1) version A, a one-camera, one-shot recording; (2) version B, a two-camera, real-time-edited approach,…

Concludes that (1) the message structure of highly creative television commercials tends to differ from that of television commercials from the general population of television advertising and (2) there is a difference in the message structure of highly creative commercials across cultures. (FL)

Describes an experiment in which 4 qualities of screen image from the same educational television program were presented to groups of school sixth-form students. Results show that picture quality is a significant influence on short-term recall. (Author/JJD)

Examines changes in network news production. Finds that, since 1969, emphasis on serious news has continued. Finds the emphasis on news anchors may have diminished slightly. (RS)

The basic potentials and requirements of multiscreen television presentations are explored in this paper. The major theoretical arguments for utilizing the multiscreen approach involve the progressively complex nature of the world: the instantaneousness of the moment, the experiential density, and the multiplicity of viewpoints. There is a…

Applied experimental techniques to demonstrate that augmenting spatial context by using multiple monitors (each for a different participant in a public affairs television production) can improve message retention. Notes that adopting such procedures in televised instruction to foster learning should be explored. (PD)

Findings of this study on the validity of script reviews in preproduction formative evaluation support the use of script evaluations as a means of identifying program strengths and weaknesses and serving as a guide for revision. Program areas that can be reliably evaluated at the script stage are discussed. (RAO)

The literature of film and literature of television are, to a large extent, two separate entities. The major film theorists have not had much to say about television, and television has inspired few theorists of its own--few, that is, whose major concern, like the film theorists', is aesthetics. One of the earliest forms of commentary on…

Little research has been conducted into the structure of television images. This structure merits examination in terms of its perceptual psychology, composition (light, color, form, placement, sound, and editing), and the aesthetics of motio Field forces theory asserts that there are differences between a real scenario and its representation on…

Presents a taxonomy of formal features of television and examines ways in which these features are used in current productions for children. Coding categories for formal features include action, pace, visual events, and auditory features. Concludes that commercial producers stress formal features as much or more than content. (PD)

Reviews 25 years of experimental research into production and presentation variables, such as technical variations, content and organization strategies, and performer variables. Suggestions are made for continuing research in specific areas, and a bibliography of 45 references is appended. (Author/BK)

Among the results of an analysis of production techniques used for United States and international television commercials are: (1) cuts are the most common form of transition in both national and international television commercials, and (2) U. S. commercials use proportionately more special effects than do international commercials. (GT)