Planning must revolve around objectives related to students, faculty, money, and political support. When it is understood that all of the institution's advancement activity should help produce these four things, planning is easy. (MLW)

Five ethical dilemmas in college and university advancement are outlined, and responses of professionals to each are cited. Dilemmas include renaming a building, originally named for a generous donor, in honor of another donor funding renovation; paying for copying of sensitive documents; use of designated donations; handling of a donation made in…

A needs assessment document, that describes in detail what an advancement program will require of its computer support system, is discussed. This document can create a framework for planning, help force decisions about policies and procedures, and present alternatives and recommendations to senior management. (MLW)