Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

Purpose: Although numerous studies have been conducted to explore the impact of various factors on employees' turnover intention and intention to remain with the organization, the relationship between these two constructs remains largely unexplored. Considering the significance of these constructs, particularly in the context of the COVID-19…

Metaverse, which combines a number of information technologies, is the Internet of the future. A media for immersive learning, metaverse could set future educational trends and lead to significant reform in education. Although the metaverse has the potential to improve the effectiveness of online learning experiences, metaverse-based educational…

Little knowledge is available on students' attitudes and behavioural intentions towards using ChatGPT, a breakthrough innovation in recent times. This study bridges this gap by adding two relevant less-explored constructs (i.e., perceived enjoyment and perceived informativeness) to the technology acceptance model and illustrating the moderating…

As we live in the post-COVID-19 era, much research should be devoted to guiding educators and policymakers on what to retain, revise, or even eliminate from the online learning experience. This study aimed to provide a deeper understanding of the students' behavioural intention to continue using technology in the post-COVID-19 era. The study was…

During the later years of technological innovation, e-learning systems have demonstrated to be an effective way to improve perceived educational quality and overcome time and place constraints. Virtual communication, instruction and evaluation have become an important part of higher education. However, although e-learning has been implemented…

In this study, we explored the mediating effect of affective commitment on the relationship between human resource management practices (HRMPs) and the turnover intentions of university employees in Uganda using the theoretical lens of social exchange theory. The study was instigated by reportedly persistent increase in the cases of employee…

The purpose of this study is to test an integrated entrepreneurial motivation and intention model based on self-determination theory (SDT) and the theory of planned behavior (TPB). Particularly, it aims at testing the direct and indirect effects of the basic psychological needs satisfaction of SDT, that is, autonomy, competence, and relatedness on…

Purpose: The purpose of this paper is to explore the causal links between public and private university environments and the entrepreneurial intention (EI) of students. Design/methodology/approach: The impact of different university environments on the students' EI was checked using a model adapted from Krueger et al. (2000). The study comprised a…

Purpose: The purpose of this paper is to examine the association between engagement indicators and intent to persist of first-year full-time Hispanic students attending public versus private universities. Design/methodology/approach: Metadata from the Your First College Year survey from the Higher Education Research Institute (HERI) were selected…

High school students' accuracy in estimating the cost of college (AECC) was examined by utilizing a new methodological approach, the absolute-deviation-continuous construct. This study used the High School Longitudinal Study of 2009 (HSLS:09) data and examined 10,530 11th grade students in order to measure their AECC for 4-year public and private…

Transfer is the movement of students and their earned credits from one institution to another. This process includes how students' work from the sending institution is applied toward degree requirements at the receiving institution. The Washington Legislature has tasked the Washington Student Achievement Council (WSAC) with "improving student…

The 47th annual "Recruiting Trends" reports are based on a survey convenience sample of employers currently seeking college talent through their interactions with college and university career services offices. Nearly 200 career service centers from around the country invited their employers to participate in this study. Employers…

The 47th annual "Recruiting Trends" reports are based on a survey convenience sample of employers currently seeking college talent through their interactions with college and university career services offices. Nearly 200 career service centers from around the country invited their employers to participate in this study. Employers…

The Collegiate Employment Research Institute (CERI) generated this report from employers currently seeking college talent through their interactions with college and university career services offices. Nearly 200 career service centers from around the country invited their employers to participate in this study. Approximately 4,350 employers…