The purpose of this study was to understand the strength of the relationship between commitment, trust, satisfaction, involvement, and stewardship activities and donor retention as measured by lapsed giving, repeat giving, increased giving, and planned giving. The goal of the study was to support with data the key variables that impact donor…

With the decrease in enrollment and increase in cost over the past decade, private colleges and universities have experienced financial hurdles, requiring the need to raise private funds. The financial viability of these colleges and universities depends upon the ability of university presidents to raise money. However, challenges must be overcome…

Charitable giving has been a critical resource for higher education dating back to the Academy of Socrates and Plato. It continued through the establishment of Oxford, Cambridge, Harvard, and Yale, and in 2020, American higher education institutions received $49.6 billion of private support to fund scholarship, programs, and facilities (CASE,…

The education of postsecondary students has become an increasingly cost-intensive enterprise, and many higher education institutions are now reliant on philanthropic support to meet their financial needs. Higher education advancement offices face mounting pressure to perform at extraordinary levels. Magnifying the urgency of the work, colleges and…

This dissertation consists of an interpretive, bounded case study conducted at the University of Chicago, a selective private research institution with a Division III athletics program. At selective institutions, alumni-athletes represent a crucial fundraising source for the athletics department. Research suggests that the level of identity to…

This dissertation charts that growth of the profession of fundraising at American colleges and universities. Fundraising has been central to college and university operations from the beginning of American higher education; the fundraising professional, however, is a 20th century phenomenon. From their first campaigns to erect a building or…

Competition for philanthropic dollars has escalated in recent years, particularly in higher education. A new type of charitable giving--venture philanthropy--has emerged and is impacting both educational policy and practice. Venture philanthropy involves donors using business models, championed practices of venture capitalists, and decision making…

This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013 by the Council for Advancement and Support of Education (CASE), Huron Education, and mStoner. The survey was taken by more than 1,000 CASE members. Featured are six case studies on the effective use of social media in…

Generation of voluntary support for colleges and universities has become an ever more important function that is key to the success of all postsecondary institutions. This is true even for public institutions, which have shifted from primarily focusing on alumni relations activities to executing billion dollar campaigns that equal those conducted…

Principal gifts are very large donations that take years to cultivate and potentially can have a major impact on an institution. Venerable private research universities have sought principal gifts for decades with well-staffed, systematic cultivation and stewardship programs. Until recently, however, principal gifts were not necessarily considered…

Private institutions of higher education are highly dependent on alumni support to cover operating expenses, fund endowments and fuel large capital campaigns. For example, in 2004, alumni at private liberal arts colleges generated nearly 43% of total voluntary support and funded 21.5% of total institutional expenditures. This paper uses 15 years…

Historically Black Colleges and Universities (HBCUs) have received inadequate funding since their inception. This has challenged the development of programs and infrastructure, the adoption of technology, and the recruitment of faculty and students. Yet among HBCUs there are standouts that, despite unequal funding patterns in comparison to…

Colleges and university missions often espouse ideals such as creating an active and engaged citizen. The concept, principles and manifestation of citizenship can take many forms. One such form is that of prosocial behavior, or voluntary actions towards others. Philanthropy is one example of prosocial behavior. This study enhances our knowledge of…

The purpose of this study was to investigate the perceptions of chief development officers about the influence of socio-demographic, alumni involvement, and student experience factors of alumni on major giving to higher education institutions. This study also involved the investigation of differences between institutions with respect to…

Investigated why private research universities differ in the sources and uses of their annual giving using data from 74 private universities and a subset of 29 private universities. Findings identify some factors that determine giving, but models could explain only part of the differences in funding from different sources. (SLD)