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Peer reviewedKraus, Ronald J. – Journal of Marketing for Higher Education, 1991
A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns.…
Descriptors: Alumni, Attitudes, Church Related Colleges, College Administration
Rhodes, Frank H. T., Ed. – 1997
This book presents 11 case studies of effective partnership fundraising at various institutions of higher education. After a foreword by Peter McE. Buchanan and a preface and introduction by Frank H.T. Rhodes, chapters are: (1) Successful Fund Rising at a Large Private Research University: Cornell University (Frank H. T. Rhodes and Inge T.…
Descriptors: Black Colleges, Case Studies, Church Related Colleges, Community Colleges
