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Dehne, George C. – AGB Reports, 1991
Small private colleges should not succumb to the view that being as inexpensive as public colleges is the only way to compete. By doing some aggressive marketing, these institutions can enjoy a significant edge and thrive in what promises to be a difficult decade. (Author/MSE)
Descriptors: Competition, Higher Education, Institutional Characteristics, Institutional Survival
Hamlin, Alan; Hungerford, Curtiss – AGB Reports, 1989
Private colleges that have prospered have done so by enhancing revenue, not by decreasing expenses. The private college president of today is becoming more a salesperson, delegating operational duties to subordinates while focusing on fund-raising and public-image concerns because of the chronic need for more money. (MLW)
Descriptors: Administrator Role, College Administration, College Presidents, Financial Problems
Reed, William S. – AGB Reports, 1992
The experiences of Wellesley College (Massachusetts) with developing a long-range plan for institutional survival in the 1990s illustrate the value of two strategies: devising a planning process that reflects the institutional culture, and spending time early in the process to gain broad agreement on basic financial principles and planning…
Descriptors: College Planning, Governance, Higher Education, Institutional Survival