AASA has always seen healthy eating in schools as a leadership issue. Meals are served in the cafeteria, vending machines dotted the hallways of schools, and sales of cookies, chips, candies, and other fundraisers took place all over the district. While many different people are "in charge" of these various forms of food sales/distribution, the superintendent, as the leader of the district, is ultimately responsible for what and how students are fed. AASA has been funded by the Walmart Foundation since 2011 to provide funding and technical assistance to increase school breakfast participation. AASA sees school breakfast as a leadership issue for school superintendents. Superintendents have many and varied reasons for supporting school breakfast, but the results are the same: (1) fewer hungry students in schools; (2) improved attendance; (3) less tardiness; (4) fewer visits to the nurse's office; (5) fewer suspensions; and (6) better academic outcomes. This report features four superintendents who share their thoughts on the importance of school breakfast to student success.