Presents case studies of school district's efforts to get a school construction bond passed. It reveals multiple-year work where the districts put politics to work and succeeded in securing funding for their students' futures. Fifteen organizational steps for successful bond passage are highlighted. (GR)

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…