High turnout for the 1980 Iowa caucuses and conflicting explanations for that high turnout formed the background for an investigation of the relationship between media uses and gratifications, involvement in the local community, and caucus participation. Campaign fan gratifications--either excitement seeking or communicative utility--were…

Political organization is an alternative to the so-called inevitability of losing one's rural school or one's small community; People United for Rural Education (P.U.R.E.), organized to promote the survival of rural schools and the concept of rural as a credible way of life, has been an effective political organization. The reversal of urban…