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| Kaid, Lynda Lee | 2 |
| Sanders, Keith R. | 1 |
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Peer reviewedKaid, Lynda Lee; Sanders, Keith R. – Communication Research--An International Quarterly, 1978
Looks at the type of political television commercial (image or issue) and the length (five minutes or sixty seconds) and compares the effects of the type and length on candidate evaluation, recall of commercial content, and the likelihood of voting for the candidate. (MH)
Descriptors: Behavioral Science Research, Mass Media, Political Influences, Politics
Peer reviewedKaid, Lynda Lee – Western Journal of Speech Communication, 1977
Reports a study designed to determine whether interpersonal communication in the form of direct personal contact with a political candidate influences voting decisions. (MH)
Descriptors: Behavioral Science Research, Communication (Thought Transfer), Higher Education, Interaction Process Analysis
