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Winter, James P.; Eyal, Chaim H. – 1980
The role that time frame plays in the media agenda-setting process was studied by examining the single issue of civil rights over an extended period between 1954 and 1976. The public agenda was determined from 27 Gallup polls, conducted between 1954 and 1976, which asked respondents what they considered the most important issue facing the American…
Descriptors: Civil Rights, Communication Research, Correlation, Higher Education