With the theory that social and personal values influence the conduct of evaluation studies in education, the author discusses the impact of two major sources of such values--contextual factors, including political, social and organizational influences; and the terminology, models, and personal values of evaluators. Alternative purposes for an…

Measures of racial attitude, conceptual style, commitment to candidate and electoral process, social-political evaluation, and voting intentions, were administered to white college students (N=320) before the 1972 Presidential election. Prediction of behavioral intentions becomes more powerful as attitudinal measures are made more directly…

Includes three brief essays responding to the current controversy over the National Standards for United States History. James F. Adomanis defends the standards and decries the media circus. Brian Boland casts a skeptical eye towards trendy educational reforms. Philip Reed Rulon finds the standards arbitrary and restrictive. (MJP)