Developing a timetable for a college fund-raising campaign may be critical to success. Planning involves deciding what tasks to include, how to prioritize and schedule them, and how much time to allot, based on task requirements, institutional size/complexity, experience. Other factors include campus climate, board style, systems readiness, and…

Preproduction filmmaking for a college or university begins when the institution first discusses the idea. The process continues with developing ideas, forming a committee, focusing on the film's major points, doing research, interviewing, writing a script, and scheduling interview subjects and scenes that need to be shot. (MLW)

A 10-step approach to detailed planning, organization, and promotion of class reunions is presented. Steps include plan adequate lead time, centralize leadership, develop an overall plan, outline promotional efforts, develop a budget, develop a checklist for the event, structure the reunion weekend, and coordinate the weekend. (MLW)

Some tips and checklists to help college and university personnel with the three major phases of slide show development (planning, production, and presentation) are provided. (MLW)

The development and carrying out of a comprehensive advancement program covering development, alumni relations, public relations and publications within 60 working days is discussed. The calendar is divided into three 20-day segments. (MLW)

Campus public relations professionals offer advice for improving the effectiveness of public relations efforts by (1) setting behavioral goals; (2) targeting audiences carefully; (3) focusing appeals by making messages explicit; (4) connecting the public relations message with larger societal issues; and (5) reaching internal as well as external…

The most frequently asked college president inaugural questions are discussed. Describes installation, marshal, mace, academic costume, and the charter, among others. (MLW)

Planning a college president's inaugural ceremony is discussed. A timeline, an invaluable tool for planning an inauguration, is provided.(MLW)

Discusses three models that can shape the events surrounding inauguration of a new college president. Describes example inaugural activities of three college presidents which fit the models' various emphases on change, tradition, or innovation. (EV)

Media relations directors say big events provide valuable opportunities. The institution can gain national media visibility and contacts, solidify relations with local reporters, provide work experience for student journalists, and have a lot of fun. Tips on how to make the most of the experience are provided. (MLW)

Issues management in college public relations involves identifying issues and trends early, debating alternative responses, deciding on the best approach, and designing and carrying out an action plan. Experience at the University of Minnesota with the issue of animal rights has shown the method can be very useful. (MSE)

Alumni directors across the nation were surveyed for their ideas on reunion planning and promotion, reunion themes, and reunion activities. Some of these ideas include Emory's creative use of student help, Alfred's reunion bulletins, and Notre Dame's group sports events. (MLW)

Five ideas to turn a college president's inauguration into a positive fund-raising and public relations event are presented: appoint the vice-president of development as committee chairman; choose an appropriate theme; thank those financially responsible for the institution's existence; recognize the need for more time and money; and make the…

Suggestions for creating a memorable inauguration of a campus chief executive officer include careful attention to public relations goals, forming an effective committee, creating a realistic budget, developing an ambitious media strategy, and following up with thank-yous and archival records. Involvement of faculty, staff, alumni, and students,…

Fund-raising campaign experience at the University of Iowa Foundation suggests that attention to three planning areas (the intended audience, budget, and project requirements) and seven kinds of materials (campaign name and logo, case statement, letterhead, pledge form, return envelope, folder, and carrier envelope) facilitate program…