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Direct linkPearson, Jerold; Earl, Marie – CURRENTS, 2012
When yes/no or multiple-choice answers do not suffice--when a qualitative understanding of a topic rather than a quantitative head count is needed--it is time to consider focus groups. They work well when learning why, how, and what for is more important than measuring how many. Focus groups are primarily an open-ended form of inquiry, enabling…
Descriptors: Foreign Countries, Higher Education, Alumni, Attitudes
