The primary goal of this research is to provide the social and psychological motivational factors that lead consumers to engage with commercial brands on SNS. Specifically, this study addresses consumers' motivations in terms of why they follow a brand's account on Instagram, helping us to understand what specific motives and needs consumers have…

This article presents findings from an interpretive study of teachers' visualized and publicly shared depictions of teaching and learning. Drawing on images posted by teachers on the social media site Twitter, and Arendt's writing on the public, private, and common, this article examines classroom photographs and their accompanying text as a…

Objective: This study explored the burgeoning youth practice of possessing a fake, secondary Instagram account known as a "Finsta" in relation to exposure to alcohol-related content and college drinking. Participants: First-year university students with at least a primary Instagram account (N = 296) completed online surveys. Method:…

Social media platforms have had a tangible effect on how users share information and their digital literacy skills. Infographics are often shared on Instagram, but they harbour the potential for misinformation. Users do not always research posts before sharing, and the social nature of the site influences user behaviour. Current digital literacy…

The study examined the relationship between democratic, authoritarian, and protective-demanding parental attitudes, obsessive-compulsive disorder (OCD), and Instagram addiction. It is based on the correlational research design in which the structural relationships between the variables were used. The study was carried out on 421 university…

In recent years, social media such as YouTube, TikTok, and Instagram have become an essential part of the everyday lives of children and young adults. Integrating elements of these social media into higher education may have the potential to enhance situational intrinsic learning motivation through the emotional design and proximity to students'…

Many people had to stay at home with their families during the pandemic because of social distancing guidelines and lockdowns. This study aims to explore the content of 'sharenting' of parents during the early COVID-19 pandemic and quarantine periods in Turkey. In total, 401 posts were collected from public Instagram accounts of parents who shared…

This study examines creative uses of emerging image-based social media for informal language learning. Adopting the ecological concept of affordances, it investigates new technological features on Instagram and TikTok and how they are utilised as resources for language learning. Using public data of Instagram photo/video and TikTok video posts,…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…

This article is focused on the production and design of the self by upper-secondary school students in Mexico from the standpoint of the practice of taking a selfie. Based on the observation of "Instagram" profiles, interviews, and a survey, I investigate the place that selfies have in the design and self-presentation of young people,…

It is critical to create an inclusive online learning environment for students with diverse demographic information studying in different environments, especially during the COVID-19 pandemic when they are disconnected from peers. Guided to create an inclusive online learning community by situated learning theory and community of practice, both of…

Underpinned by Romantic wilderness ideals and American settler colonialism, recurring themes of "conquest culture" in outdoor adventure--social privilege, individualism, and exploitation-- are carried out on social media. This study explores how an emerging topic, microadventures, may reinforce or resist these dominant discourses in…

In this article, the author describes utilizing Instagram as a reading response activity in an undergraduate English course to increase student engagement with challenging texts. Using a shared class account, students created a menu of prompts that they then chose from to create posts after reading fictional, theoretical, and philosophical texts;…

Instagram has become a fundamental tool for information, communication and interaction, especially among younger individuals. The literature has analysed user interactions on this social network to determine the extent to which they are capable of generating engagement. The purpose of this study is to explore the ability of the official Instagram…

Social media offers potential for educator professional learning, but platforms' for-profit nature complicates this practice, especially for professional learning around justice-oriented pedagogies. This exploratory study investigated 551 publicly available Instagram posts shared by 11 purposefully sampled, justice-oriented education influencers…