Directed toward development officers, college presidents, school heads, trustees, and other administrative officers concerned with fund-raising, this book contains chapters by over 60 authors. It is appropriate for use in all institutions, offering practical guidelines and checklists, specific recommendations, and illustrative case examples. After…

Basic principles of writing for development are examined, along with guidelines and content outlines for writing proposals, annual reports, case statements, fund-raising brochures, annual and deferred giving materials, and development letters. Attention also is directed to the basics of raising money by mail and improving writing skills in…