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Applying Brand Management to Higher Education through the Use of the Brand Flux Model™--The Case of Arcadia University
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Williams, Robert L., Jr.; Omar, Maktoba – Journal of Marketing for Higher Education, 2014
Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…
Descriptors: Marketing, Competition, Higher Education, Student Recruitment
Handbook of Qualitative Research in Communication Disorders
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Ball, Martin J., Ed.; Müller, Nicole, Ed.; Nelson, Ryan L., Ed. – Psychology Press, Taylor & Francis Group, 2013
This volume provides a comprehensive and in-depth handbook of qualitative research in the field of communication disorders. It introduces and illustrates the wide range of qualitative paradigms that have been used in recent years to investigate various aspects of communication disorders. The first part of the Handbook introduces in some detail the…
Descriptors: Qualitative Research, Communication Disorders, Research Methodology, Case Studies
Educational Professionals' Experiences of Self-Harm in Primary School Children: "You Don't Really Believe, unless You See It"
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Simm, Rebecca; Roen, Katrina; Daiches, Anna – Oxford Review of Education, 2008
This paper reports on an empirical study concerning educational professionals' understandings of self-harm in primary school children. There is little research available about self-harm in primary-school aged children, and literature searches for the current study have revealed no research on primary school professionals' understandings of…
Descriptors: Qualitative Research, Foreign Countries, Psychological Patterns, Teacher Role
Phenomenological Research Methods for Counseling Psychology
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Wertz, Frederick J. – Journal of Counseling Psychology, 2005
This article familiarizes counseling psychologists with qualitative research methods in psychology developed in the tradition of European phenomenology. A brief history includes some of Edmund Husserl's basic methods and concepts, the adoption of existential-phenomenology among psychologists, and the development and formalization of qualitative…
Descriptors: Psychologists, Qualitative Research, Phenomenology, Mental Disorders
Some Reflections about Writing "A History of Thought and Practice in Educational Administration."
Campbell, Roald F. – 1987
A coauthor of a book on the history of thought and practice in educational administration reflects on issues raised during the writing of the book as follows: (1) Categories of administrative thought are difficult to establish. Two categories were derived from Richard Scott's rational systems approach--scientific management and bureaucracy. The…
Descriptors: Administrative Change, Administrative Organization, Educational Administration, Educational History
Heuristic Inquiry: Intensifying Subjectivity in Art Education Research.
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Emery, Lee – Australian Art Education, 1996
Recommends using a number of qualitative research techniques, specifically for research regarding art education teaching techniques and teachers. Argues that the process of teaching and the subject of art are so subjective that researchers should embrace unabashedly qualitative approaches to research. Briefly describes these approaches. (MJP)
Descriptors: Aesthetic Values, Art Education, Art Teachers, Educational Philosophy