The pharmaceutical products market in Mexico involves four main actors: health providers, health payers, patients and pharmaceutical companies. The relationship between health providers and the pharmaceutical companies that supply the products required to prevent and treat illnesses is of particular interest. This relationship can be described…

A survey of 215 recent graduates of Purdue University School of Pharmacy investigated unmet needs for 9 marketing skill areas: measuring and forecasting demand; personal selling; public relations; purchasing and inventory control; strategic planning; managed care organizations; physician dispensing; physician prescribing and health care financers;…

Three issues are discussed: (1) conflict between the pharmaceutical industry and academe; (2) how and why some companies contract their research efforts to colleges; and (3) how colleges can increase their percentage of industry monies available for contract research. (Author/MSE)