A survey of 215 recent graduates of Purdue University School of Pharmacy investigated unmet needs for 9 marketing skill areas: measuring and forecasting demand; personal selling; public relations; purchasing and inventory control; strategic planning; managed care organizations; physician dispensing; physician prescribing and health care financers;…

Possible ways to influence the future practice of pharmacy include more shared responsibility with the pharmaceutical industry, increased attention to changes in disease patterns, attention to differential skills needed by different kinds of pharmacists, increased specialization, and emphasis on administrative and other business skills. (MSE)

This report focuses on a study that examined skills, recruitment, and training issues covering the whole pharmaceutical industry. It presents mailed survey material complemented and enhanced by a series of telephone interviews and focus groups. Chapter 1 is an introduction. Chapter 2 deals with the structure of the sector and reports background…

Pharmaceutical associations must seek out providers of continuing education and assume a more active role in developing and sponsoring programs of self-assessment and programs that address the needs thus identified, selecting subject matter content, providing resources, and cooperating in the development of shareable resources. (JMD)

This document combines three separately bound volumes, a student manual, an instructor's guide, and student learning activities designed for students who are either in beginning-level pharmacy technician courses or considering careers in pharmacy. The material is intended to relate training experience to information studied in the classroom. The…

The first component of this three-part package is a student manual designed to be used independently in secondary health occupations programs or on-the-job training programs for pharmacy aides. The manual contains six units that cover the following topics: introduction to pharmacy, communication skills, pharmaceuticals, prescription processing,…