Notes that one way to expose students to the problems associated with profanity is to tie the exploration and discussion of the issue to the persuasive writing assignment that is common in many undergraduate business communication courses. Presents a discussion of such an assignment. (SG)

This paper reviews the newly emergent trend of audience-centered debate paradigms, such as the narrative and the issues-agenda paradigms, in light of an informal logic perspective on the argumentum ad populum fallacy. The paper demonstrates the complexity involved in the evaluation of ad populum arguments as well as the care which must be taken in…

This paper argues that western instructors of public speaking courses, along with those in the forensics community, can benefit from the insights offered by the eastern tradition. Examining the Indian religious text, the "Bhagavad Gita," reveals insights that can change the way message construction, audience empathy, and speaker…

Examines the relationships among an audience analysis task, the number of arguments and appeals used in college students' persuasive papers, the level of strategic adaptation of those arguments, and overall persuasiveness. Finds that giving students information about the audience relative to their paper topics significantly affects each of the…

Asserts that persuasive communication is an essential skill. Describes a class in which students learn to develop and deliver persuasive speeches. Note that they learn to focus their topics, understand different points of view, support beliefs with evidence, and deliver their speech in a persuasive way. (PRA)

Argues that, before there can be effective criticism of advertising, people must admit that all respond to it in ways that are both pleasing and skeptical, amused and doubting, open and resisting. Discusses listening to the "other reader" and cultural criticism in the composition class. (PRA)

Discusses how earlier in his career the author did nothing to make nonfiction an integral part of his curriculum, nothing to help students critically read it or, more important, use it to inform the nonfiction he was asking them to write. Discusses a series of writing assignments using nonfiction. (SG)

This book emphasizes the role of critical thinking and reading skills in the development of persuasive writing. The book also introduces several different methods to teach argument (for example, those of Aristotle, Stephen Toulmin, and Carl Rogers) as a way of giving students the freedom to find the systems that work best for them and to find ways…

Zitkala-Sa, a 19th century Native American woman who won second place in an 1896 Midwestern oratorical contest, resembles many students who daily cross borders--geographical, economic, linguistic, and cultural--balancing on a tightrope of assured losses and uncertain gains. Known as Gertrude Simmons before and Gertrude Bonnin after her marriage,…

This paper examines the origins of "dissoi logoi" (or twofold arguments) as a sophistic concept and pedagogical practice. A rationale is offered to explain why "dissoi logoi" should be adopted as a conceptual base for teaching invention in contemporary public speaking courses. Aristotelian and Protagorean perspectives on…

A study examined three eulogies offered by Adlai Stevenson upon the deaths of important public figures (Eleanor Roosevelt, John F. Kennedy, and Sir Winston Churchill), in order to determine how each address fulfilled the purposes of this unique rhetorical genre. Each eulogy was examined with the purposes of eulogistic speaking in mind: (1) to…

This paper provides a selected review of the literature pertaining to corporate advocacy (non-product advertising by corporations, addressing political or social issues). More specifically, the paper examines research from the communication, business, public relations, and advertising literature dealing with justifications for the practice of…

This resource book seeks to provide the building blocks needed for public speaking while eliminating the fear factor. The book explains how educators can perfect their oratorical capabilities as well as enjoy the security, confidence, and support needed to create and deliver dynamic speeches. Following an Introduction: A Message for Teachers,…

A speech in response to an individual's death is by nature a recurring form of rhetoric. Based on audience expectations and needs, certain generic aspects have emerged to characterize eulogies. The funeral oration has generally been recognized as a form of epideictic rhetoric. Modern scholars have generally broadly defined epideictic rhetoric to…

The Christian Identity movement is a religious movement derived from the premise that the white race is the offspring of the lost tribes of Israel and that whites, not Jews, are God's chosen people. The "seedline doctrine," which is taught by Pastor Dan Gayman, a former high school principal, and other preachers of the Christian Identity…