To discover the components of a trustworthy source, a study evaluated the credibility of health-related news stories. Subjects, 192 college undergraduates, read one of four random versions of a one-page newspaper story about aspirin's ability to ward off heart attacks. They were told that the sources for the articles were: a medical journal (high…

Historically, Americans have employed the rhetorical motif "reaffirmation of principle" to cope with the social evils in their midst. This concept refers to the tendency of groups to respond to outside hostility by regrouping and reaffirming their ethos through a form of self-address. Reaffirmation of principle, like managerial rhetoric,…

To determine the extent to which current theories of persuasion are used or advocated by homileticians (i.e., preachers), this study examines 21 frequently used homiletics textbooks for their treatment of persuasion. After describing the characteristics of classical, premodern, humanistic, and rhetorical models, the study suggests that these…

The purposes of black feminist Pauli Murray in her feminist discourse are to help individuals gain self-awareness about their personal and social histories and about their potential for action, and to direct the energies of all oppressed people toward working together against oppression. Murray's discourse is addressed to successful professional…

The study described in this paper illustrates how key features of rhetorical analysis can be operationalized to apply to the study of therapeutic transactions. After a discussion of psychotherapy as an influence process, the paper describes the methodology used in an analysis of tape-recorded discourse between three therapist/client dyads in an…

A course on women in public speaking, developed at the University of Cincinnati, focuses on the rhetoric of selected women who have been involved in various movements and causes in the United States in the twentieth century. Women studied include educator Mary McLeod Bethune, Congresswoman Jeannette Rankin, suffragette Carrie Chapman Catt, Helen…

Questions raised by contemporary communication teachers about educational program standards and goals have foundation in the classic rhetorical controversy between Plato and the Sophists. Sophistic instruction in ancient Greece centered around techniques of oral persuasion, and the methods were attacked by Plato because they emphasized skills over…

Identifies a rhetoric of public theology that is specifically targeted for mass audiences in an attempt to influence religious and secular publics on public policy. Argues that such a rhetoric differs markedly from that of civil religion and displays three characteristics: expedient simplicity, existential content, and action rituals. (JD)

Tracks bargaining interaction and the development of arguments between school administrators and teachers (on the issue of teachers' files and evaluations) through sequential sessions and caucus meetings. Examines similarities and differences in the reasoning process on subissues that are dropped, modified, or retained in the final argument. (PD)

Evaluation studies are discussed in terms of aesthetic and literary qualities. Concepts such as imagery, coherence, credibility, dramatic structure, mode of presentation, and story line, are analyzed in relation to evaluative documents. (MH)

Criticizes methodological tendencies of economics and sociological researchers who do not ask "how large is large?" Reliance on statistical significance and existence theorems shows the limits of formalistic rather than humanistic research approaches. Argues that serious scholars develop whole arguments and understand the rhetoric of…

Studies the development of a political ideology that draws on the resources of myth. Analyzes how Pat Robertson's concepts of apocalyptic fulfillment provided an ideological basis for his 1988 presidential campaign, but resulted in significant rhetorical problems. Finds that the transformation in Robertson's apocalyptic vision stemmed from his…

Compared the rational quality of fourth-graders' discussion of literary texts with an ideal model and over the course of the academic year. Analyzed the collaborative reasoning capabilities of 6 three-student groups using a graphical coding system with an analysis of the literary content of the students' argumentation. Identified important…

This essay examines Jefferson's Summary View of the Rights of British America as evidence of his craft as a storyteller. Specifically, I argue that Jefferson deploys a series of narrative renderings, the rhetorical effect of which is to eliminate the possibility of any genuine reconciliation with the English government. On the basis of this…

An assignment that has proven successful in teaching "Communication Theories" (a senior-level capstone course at Northern Kentucky University) is "The Application Folder." The goal of the assignment is for students to apply concepts from the course in their everyday life. Students monitor and analyze what they watch, read, and…