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Showing 46 to 60 of 167 results Save | Export
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Crismore, Avon; Farnsworth, Rodney – Rhetoric Review, 1989
Examines the "ethos" (the perceived trustworthiness of authors by readers) gained for Charles Darwin by means of the interpersonal metadiscourse he used in two chapters of the "Origin of Species." Concludes that Darwin used metadiscourse to create an "ethos" for his readers that informs, impresses, and wins them over…
Descriptors: Audience Awareness, Discourse Analysis, Persuasive Discourse, Rhetorical Criticism
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Seiter, Ellen – Journal of Film and Video, 1989
Examines the relationships between Irna Phillips, the most powerful woman in soap opera production from the 1930s through the 1960s, and the sponsors of her radio soap operas. Explores how Phillips represented women both in her scripts and in her public relations efforts. (MM)
Descriptors: Advertising, Audience Awareness, Broadcast Industry, Characterization
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Dean, Kevin W. – Argumentation and Advocacy, 1992
Argues that current forensics contest constraints deemphasize the role of the audience. Examines Barbara Bush's 1990 commencement address at Wellesley College as an example of rhetorical sensitivity and acute awareness of her audience. (SR)
Descriptors: Audience Awareness, Higher Education, Persuasive Discourse, Public Speaking
Pullum, Stephen J. – 1989
This paper examines the rhetorical factors behind the success of Ernest Angley, non-denominational televangelist in Akron, Ohio. After describing the historical background of Angley and Grace Cathedral, the paper identifies some of the dominant beliefs that Angley espouses in his preaching. The paper then explains how these themes work in…
Descriptors: Audience Awareness, Communication Research, Persuasive Discourse, Religion
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Baumlin, James S.; Baumlin, Tita French – College English, 1989
Discusses rhetoric as mirroring psychology. Examines Aristotle's three "pisteis"--the pathetic, logical, and ethical proofs, paralleling them to Freud's id, ego, and super-ego. Explores an adequate feminine psychology and a corresponding rhetoric. Outlines two models of persuasive discourse, the rational world paradigm and the narrative…
Descriptors: Audience Analysis, Audience Awareness, Cognitive Mapping, Discourse Analysis
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Branham, Robert James – Argumentation and Advocacy, 1995
States that Malcolm X and the Nation of Islam relied heavily upon debate as a form of public address through which to enact and publicize confrontation with other civil rights organizations. Examines Malcolm X's first experience and training in debate as a prison inmate and later public experiences. Provides detailed accounts and analysis of his…
Descriptors: Audience Awareness, Correctional Education, Debate, Persuasive Discourse
Markham, Reed – 1989
Aristotle's "Rhetoric" is divided into three books which describe the stages of preparing a public address. Book One establishes the philosophical position of rhetoric to logic. It also establishes four purposes of rhetoric and discusses three types of proof. Aristotle defines rhetoric as a faculty for providing two modes of…
Descriptors: Audience Awareness, Literary Criticism, Persuasive Discourse, Public Speaking
Markham, Reed – 1989
A speechwriter who prepares a text for public address should first consider whether he or she is going to deliver the speech personally and should be careful to select a topic which the potential audience will not strongly oppose. From the introduction of a speech to its conclusion, a speechwriter should have definite goals, present an appropriate…
Descriptors: Audience Awareness, Figurative Language, Persuasive Discourse, Public Speaking
Frisch, Adam – 1989
In most traditional introductory college composition courses students are generally advised to address the teachers or some other authoritative figure as their primary audience. To supplement this traditional approach, students should also direct their discourse to audiences who are not projected as superior critics. One paper assignment that can…
Descriptors: Audience Awareness, Class Activities, College Students, Higher Education
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Hays, Janice N. – Journal of Basic Writing, 1988
Draws on a research project involving argumentative writing to contend that some student writing problems result not from a lack of familiarity with the academic discourse community but from certain audience postures that were positively correlated with the levels of socio-cognitive development as assessed by the Perry scheme. (RS)
Descriptors: Academic Discourse, Audience Awareness, High Schools, Higher Education
Department of Justice, Washington, DC. Office of Justice Programs. – 2000
A presentation is a way of communicating information to an audience. A presentation can be a speech, a panel discussion, a debate, a skit, a display, a demonstration, or even a dramatic or musical performance. For example, by telling the audience about particular crime prevention techniques or subjects, the presenter equips them with the tools to…
Descriptors: Audience Awareness, Communication Skills, Crime Prevention, Educational Strategies
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Roskos-Ewoldsen, David R. – Human Communication Research, 1997
Explores whether individuals have implicit theories of persuasion. Examines how persuasive strategies are cognitively represented--identifies types of tactics in attitude change and social acceptability of persuasive strategies. Finds implicit theories of persuasion reflect the audience's familiarity with the topic. Finds also that implicit…
Descriptors: Audience Awareness, Communication Research, Higher Education, Interpersonal Communication
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Biser, Eileen; Rubel, Linda; Toscano, Rose Marie – Journal of Basic Writing, 2002
Examines the challenges one basic writer, a deaf student at the Rochester Institute of Technology, confronted when she took on the role of public writer. Analyzes the student's attempt to enact change for the sake of uncovering the pedagogical implications that teachers of basic writing must consider when educating students to write for the public…
Descriptors: Audience Awareness, Basic Writing, Deafness, Higher Education
Larson, Angela Kay; Mucciolo, Tom – Currents, 1998
Public speaking techniques for enhancing the delivery of professional presentations are offered. Specific suggestions are made for body movements and style of body language, use of voice (breathing, phrasing, projection, volume, transitions, pauses), hand gestures, and controlling the audience through eye contact, attention to individuals,…
Descriptors: Audience Awareness, Body Language, Persuasive Discourse, Physical Characteristics
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Jacobs, Don Trent – ETC: A Review of General Semantics, 1996
Analyzes the discourse of radio personality Rush Limbaugh, pointing out that he uses the following rhetorical strategies to deliver his political message: anecdotes, stories, and metaphors; double bind; contingency; rapport; authority; humor; emotional words; pacing; questions; missing words; and absolutes. (PA)
Descriptors: Audience Awareness, Discourse Analysis, Language Usage, Persuasive Discourse
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