Adolescent writing proficiency is widely considered to be in a state of crisis nationally, and new instructional approaches are needed to raise writing proficiency among all adolescents, with special attention to those students who struggle most (Graham & Perin, 2007). The affordances of digital communication media, such as online discussion…

Through interviews with judges and victim advocates, courtroom observations, and rhetorical analyses of victims' reactions to proposed sentences, the authors examine the features that judges and advocates think make victims' arguments persuasive. The authors conclude that this genre, recently imposed upon the court, functions as a mediating device…

The development of information and communication technologies has resulted in the emergence of new kinds of academic genres and literacies. The more recent social web applications empower learners to create online content in a collaborative way. This paper focuses on the use of wikis in the course of Effective Communication in English. It aims to…

Although students must understand the rhetorical medium that they use to present their proposals to their fellow classmates, they must also understand how audiences shape the rhetorical medium and shape how they create texts. Surveying audience members can help students figure out the best strategies to present their proposals and, in doing so,…

Our article seeks to integrate alternative voices into traditional rhetorical study by turning to "Bitch" and "BUST," two mainstream zines that serve as dynamic examples of young women's rhetoric in action. We believe these zines are shaping the present and future of women's rhetoric. Their most significant contribution to the understanding of…

Duquesne University's Department of Communication & Rhetorical Studies offers a course in business and professional communication to students in the School of Business. To develop that partnership, professors had to persuade the business school of the centrality of rhetoric/persuasion in business and professional communication. In short, this…

How people respond to questions involving the environment depends partly on individual characteristics. Characteristics such as age, gender, education, and ideology constitute the well-studied "social bases of environmental concern," which have been explained in terms of cohort effects or of cognitive and cultural factors related to social…

The purpose of the study was to investigate the effects of revising goals focused on content and audience awareness on the persuasive writing of fifth- and eighth-grade students. Students were randomly assigned to three different goal conditions: a general goal; a goal to improve content; and a goal to improve content and communication with an…

This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…

As the National Parliamentary Debate Association (NPDA) debate spreads across the country, as more schools and more students become involved in this type of debate, those involved in the activity need to take a step back and evaluate their progress, as well as plot their future. Coaches have a critical role as educators. NPDA needs clear…

This essay analyzes Kenneth Burke's speech ("Revolutionary Symbolism") to the 1935 Writers Congress, a congress intended to explore the relationship between politics and art, and controlled closely by the American Communist Party. The essay maintains that Burke was prepared to offer to the Communist Party and to all…

This paper considers the British thinker C.S. Lewis as a "forensic figure," defining "forensic" in the sense of public discussion and debate. The paper relates that, long before Lewis emerged as a public persuader, he learned to hold his own in private exchanges with William T. Kirkpatrick, his tutor from 1914-1917, and in…

Explores how the eminent scientist George Washington Carver applied his "voice" to technical documents that needed to be persuasive and readable. (SR)

"Frame alignment"--the conscious process of creating correspondence between one's own "frame" (ways of making meaning out circumstances) and someone else's--is a necessary condition for participation in organized social movements. Frame alignment processes may offer a generative and useful alternative to the reductive…

This paper focuses on using the media to reach the public and, through the public, politicians regarding literacy issues. The paper gives some tips gleaned from recent convention symposia about attracting the audience, such as involving students, teachers, or both in interviewing authors, announcing community calendars about literacy events,…