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Peer reviewedLittleton, Eliza Beth – Cognition and Instruction, 1998
Ten children, 5- to 9-years old, taught magic tricks to absent and present peers through tape-recorded and face-to-face instructions. Children's informative, descriptive, and persuasive speech was compared for absent and present peers, and effects of age, practice, and trick length were assessed. Results revealed skills for informative and…
Descriptors: Age Differences, Audience Awareness, Audiotape Recordings, Descriptive Writing
Download full textBasil, Michael D.; Schooler, Caroline – 1990
Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…
Descriptors: Advertising, Audience Awareness, Blacks, Communication Research
