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Considine, David M.; Haley, Gail E. – 1992
This book argues that people live simultaneously in two different cultures. Values of the first culture are imparted to children through curriculum in the nation's public school classrooms. The second culture is the world of mass communication that promotes consumption, instant gratification, and impulse. The clash between these cultures confronts…
Descriptors: Advertising, Agenda Setting, Critical Thinking, Critical Viewing
