Several social processes guide and shape how school actors engage with high stakes state and district policies relative to mandated curriculum and instruction. In this article, we use rhetorical argumentation analysis to explore how stakeholders mobilize resources through argumentation and rhetorical appeals (logical, emotional, and…

The rhetorical history of Ecuador is rife with examples of politicians, intellectuals, and artists promoting visions of national identity through images of Ecuador's indigenous population. Between the late nineteenth and mid-twentieth centuries, such depictions became common and displayed increasing emphasis on the physical characteristics of…

Critical, postmodern, and constitutive rhetorics are typically guided by an ethical stance opposing domination and marginalization. However, this stance often functions as an unreflective morality operating outside the constitutive practices of rhetoric itself. To locate an ethical stance within rhetorical practice, we can turn to Isocrates, who…

Parody and related forms of political humor are essential resources for sustaining democratic public culture. They do so by exposing the limits of public speech, transforming discursive demands into virtual images, setting those images before a carnivalesque audience, and celebrating social leveling while decentering all discourses within the…

Researchers studying technology development often examine how rhetorical activity contributes to technologies' design, implementation, and stabilization. This article offers a possible methodology for studying one role of rhetorical activity in technology development: knowledge consolidation analysis. Applying this method to an exemplar case, the…

As a rhetorical figure, the example is constitutively split between the structural vocations of the Greek "paradeigma" (emphasizing illumination and belonging) and the Latin "exemplum" (emphasizing detachment and exclusion). This bifurcation enables the example to function as a strategic resource of ambiguity. Christine de…

An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

Outlines two flaws in G. Thomas Goodnight's theory of the public sphere. Argues that Goodnight's distinction between the technical and public spheres is untenable and that modification of his position to recognize the technical nature of public argument strengthens the formulation. Suggests other more applicable terms to describe Goodnight's…

This article traces a decline in CCCC sessions on language along with a shift toward more reductive definitions. It analyzes early CCCC treatment of language issues, the Students' Right document, changes in demographics and linguistics, and shifts within English departments that have left us overdue for professional reexamination of our role as…

Responds to Charles Willard's critique (in a previous article in this issue) of the author's critical study of argument spheres. Argues that critical analysis is essential for generating a social theory of argumentation. Emphasizes the independence and integrity of the spheres project in arguing against Willard's various substitutions and…

Despite literally tens of thousands of rounds of debate competition over a number of years, little insight into argumentation theory has resulted. Debate as practiced by college debating teams has become a laboratory for perfecting itself. Permitting the divergence of debate from argumentation forfeits an ideal opportunity to study argumentation.…

Argues that rhetorical scholars should recognize resistive reading, strategic ambiguity, and hermeneutic depth as three types of polysemy that support different scholarly purposes. Complicates assumptions about the critical judgment of polysemous texts and suggests that some types of polysemy are best identified through the adoption of a new…

Outlines the development and final form of Kenneth Burke's notion of the Preconscious and integrates it with his dramatistic method. Explains how that integration supplements previous critical insights into the immediate and long-term effects of Jonathan Edwards' powerful sermon, "Sinners in the Hands of an Angry God." (SR)

This paper first discusses the ways in which Martin Luther King's "I Have a Dream" speech demonstrates some of the fundamental principles that should be used to teach rhetorical criticism, and then offers a microscopic, intrinsic criticism of the speech. The paper's four sections (1) review the nature of written speech texts; (2) discuss…

Illuminates Kenneth Burke's characteristics of a mystical rhetoric as they issue from "purpose" as a dominant dramatistic element. Offers a case study in mystical rhetoric by identifying the essential qualities of a mystical narrative and demonstrating how these qualities operate in Chiara Lubich's 1977 Templeton Prize Acceptance Speech.…