Throughout its long and storied history, the discipline of rhetoric has documented the power of the spoken and written word. Of late, however, we are being reminded about the rhetorical significance of visual images--that pictures, videos, and other visual works also are part of what Aristotle called the "available means of persuasion."…

Courses: Persuasion, Group Communication, Communication Theory, Computer-Mediated Communication. Objectives: In this activity, students discuss and analyze film clips in order to understand theories, processes, and applications related to the concept of deindividuation.

Metatheoretical perspectives, and their role in influencing the research process, can be difficult for undergraduate students to grasp. The communication field brings together myriad approaches to communication, lending to students' confusion (Muller, H. L., & Craig, R. T. [2007]. Introduction. In R. T. Craig & H. L. Muller [Eds.],…

Informed by theory and research on attributions and narrative persuasion, we compared the effectiveness of narrative and nonnarrative messages in changing attributions of responsibility for causes and solutions related to obesity in the United States. We randomly assigned 500 adults to view one of three messages (narrative, evidence, and a hybrid…

Though an emerging research area, serial argumentation has yet to be cohesively explored from a theoretical lens. The current project thus extends and updates Trapp and Hoff's (1985) original serial argument model by explicating and testing a theoretical process an individual goes through immediately before, during, and after a serial argument…

The present investigation sought to advance Psychological Reactance Theory (PRT) by examining whether trait reactance and sensation seeking influence the magnitude of a perceived threat, state reactance, and reactance restoration. Results revealed that high trait reactant (HTR) and low trait reactant (LTR) individuals and high sensation seekers…

Can perceived message effectiveness (PE) be considered a cause of actual effectiveness (AE)? If so, PE judgments can be used as valid indicators of the persuasiveness of messages in the preimplementation phase of campaigns. In addition, manipulating PE may be a viable persuasive strategy. But, if the reverse causal sequence obtains (AE[right…

Drawing upon construal level theory, this research investigates the influence of social distance on individuals' responses to persuasive messages. Experiment 1 (N = 133) demonstrates that the persuasive impact of a gain frame becomes stronger when people make judgments for socially distant (e.g., others) versus proximal entities (e.g., selves). On…

Investigates the private criteria people use in judging whether or not to make particular arguments. Determines the relationship between self-monitoring and the use of editing criteria. Finds that person-centered issues and discourse competence rules are extremely important, and that the self-monitoring scale has serious psychometric problems. (MS)

Identifies five features of the Vietnam Veterans Memorial that may account for its deep universal appeal. Suggests the memorial's effectiveness may recommend it as a model for contemporary anti-war rhetoric. (MS)

States that argumentative explicitness is acknowledged as a normative ideal in the practice of argument. Addresses one facet of the question of whether argumentative explicitness inevitably sacrifices instrumental success, by offering a meta-analytic review of the persuasive effects associated with degree of articulation given to the advocate's…

Explores whether response scale ambiguity determines the relative impact of persuasive arguments and social comparison processes. Describes two experiments which demonstrate that response scale ambiguity influences the interpretation of choice shift processes. (MM)

Finds that the subjective probability model continues to provide some degree of prediction for beliefs (of an individual for circumstances of a single event with multiple causes) prior to the exposure to a message, but that after exposure to a persuasive message, the model did not maintain the same level of accuracy of prediction. Offers several…

Indicates that undergraduate students' argumentativeness interacted to affect the number of arguments generated and the type of resolution reached: specifically, "high argumentatives" with "low argumentative" partners generated a significantly greater number of arguments, and were significantly more successful in gaining…

States that recent theorizing about the role of analogy in persuasion suggests that "rebuttal" analogy addresses two communicative functions by serving as argument and a method of social attack. Examines message receivers' perceptions of rebuttal analogy and rebuttal analogy users. Finds that participants perceived the communicator using…