Explores how the eminent scientist George Washington Carver applied his "voice" to technical documents that needed to be persuasive and readable. (SR)

This paper reviews the newly emergent trend of audience-centered debate paradigms, such as the narrative and the issues-agenda paradigms, in light of an informal logic perspective on the argumentum ad populum fallacy. The paper demonstrates the complexity involved in the evaluation of ad populum arguments as well as the care which must be taken in…

Uses a theoretic model of attention to messages to guide a series of laboratory/field experiments involving mass media, classroom instruction, and health interventions. Draws on individual differences in need for novelty as a basis for identifying target audiences likely to engage in health-risk behaviors and as a guide for designing messages…

A study examined whether billboard advertising of tobacco and alcohol products is differentially targeted toward White, Black, Asian, and Hispanic neighborhoods. The study analyzed 901 billboards in neighborhood commercial districts in San Francisco, California, giving particular attention to tobacco and alcohol billboards. Neighborhood census…