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Black, Edwin – Quart J Speech, 1970
An essay exploring the application of moral criticism to rhetorical discourse; based upon two lectures given at the State University of New York at Binghamton, November 1968. (Editor/RD)
Descriptors: Authors, Language Usage, Literary Criticism, Metaphors
Peer reviewed Peer reviewed
Mohrmann, G. P. – Western Journal of Speech Communication, 1987
Discusses how John C. Calhoun's speech "On Reception of the Abolition Petitions," illuminates his logical defense of slavery, while revealing that the logic was inextricably bound up in a powerful psycho-logic. Focuses on the role metaphor plays, particularly the functions of place, space, and related symbolic indices of orientation. (JD)
Descriptors: Metaphors, Persuasive Discourse, Rhetorical Criticism, Rhetorical Invention
Peer reviewed Peer reviewed
Warnick, Barbara – Western Journal of Speech Communication, 1987
Proposes an approach to rhetorical criticism that features the relationship between a message and a culturally distanced interpreter or critic. Applies Paul Ricoeur's critical approach to an interpretation of the Gettysburg Address to illustrate how hermeneutics reveals the underlying meaning and cultural significance of enduring texts. (NKA)
Descriptors: Audiences, Discourse Analysis, Metaphors, Persuasive Discourse
Peer reviewed Peer reviewed
Birdsell, David S. – Argumentation and Advocacy, 1993
Examines the ways in which tropes can argue and arguments can become tropes. Applies these concepts to the rhetoric of Carrie Chapman Catt and her identification of antisuffrage rhetoric. (NH)
Descriptors: Higher Education, Metaphors, Persuasive Discourse, Rhetorical Criticism
Henry, David – Southern Speech Communication Journal, 1988
Examines Mario Cuomo's keynote address at the 1984 Democratic National Convention as a case study in rhetorical interaction. Argues that the keynote setting presented both generic and immediate constraints, which Cuomo resolved through a rhetorical strategy rooted in metaphor as an argumentative technique. (MM)
Descriptors: Audience Response, Metaphors, Persuasive Discourse, Rhetorical Criticism
Peer reviewed Peer reviewed
Fulkerson, Richard – Argumentation and Advocacy, 1996
Examines two lines of feminist criticism argumentation (the "equity" critique and the "cognitive/epistemic" critique) as they apply to composition studies and speech communication. Argues that, although the two critiques apply to argumentation conceived as "war," they do not apply to argument conceived as…
Descriptors: Feminist Criticism, Higher Education, Metaphors, Persuasive Discourse
Peer reviewed Peer reviewed
Ausmus, William A. – Communication Monographs, 1998
Examines and describes the pragmatic uses of the "nuclear winter" metaphor in the original "Science" article and its subsequent use in "Foreign Affairs." Analyzes conditions of the metaphor's birth in the former and its development and use as a conventional metaphor in the latter. Shows that the metaphor became a…
Descriptors: Communication Research, Discourse Analysis, Language Usage, Metaphors
Peer reviewed Peer reviewed
Scott, Robert L.; Klumpp, James F. – Quarterly Journal of Speech, 1984
Shows how newspaper columnist Goodman's sermonic rhetoric is rooted in comparison. Examines examples of her editorials to explore their epistemic function and their force as argument and as symbolic action. (PD)
Descriptors: Epistemology, Metaphors, Moral Values, News Writing
Peer reviewed Peer reviewed
Jamieson, Kathleen Hall – Quarterly Journal of Speech, 1980
Examines the metaphoric networks created by a presidential hopeful and a pope. Argues that what is significant about the rhetoric of each is not the recurrence of a single metaphor but rather the appearance of clusters of related metaphors which reveal the rhetor's projected relationship with his audience. (JMF)
Descriptors: Audiences, Metaphors, Persuasive Discourse, Politics
Peer reviewed Peer reviewed
Daughton, Suzanne M. – Quarterly Journal of Speech, 1993
Suggests that Franklin Delano Roosevelt's First Inaugural Address is an example of a speech using metaphor to transcend a recurring rhetorical problem. Shows how Roosevelt merged two metaphoric clusters, religious and military, into the image of "Holy War," first to calm, then activate the American people. (SR)
Descriptors: Discourse Analysis, Higher Education, Metaphors, Persuasive Discourse
Townsend, Rebecca M. – 1997
Rhetorical norms of early McCarthyist discourse reveal a reliance upon images of chaos and the body. Through such metaphors, rhetors crafted a model of discussion that feminized "democracy" and "tolerance" to support anti-Communist measures and de-legitimize their opponents. Political variety was coded as deviant to national…
Descriptors: Communism, Discourse Analysis, Government Role, Language Role
Osborn, Michael – 1974
Since ancient times, the use of metaphor in rhetorical speeches has been a powerful tool for persuasive impact on audiences. Study of 84 important persuasive speeches, from classic to modern, reveals 52 metaphor types. Among these, 11 types account for 60% of all of the examples. These "archetypal" metaphors are used in speeches, not because of…
Descriptors: Audiences, Literary Devices, Metaphors, Persuasive Discourse
Peer reviewed Peer reviewed
Larson, Charles U. – Central States Speech Journal, 1982
Explores reasons why there are few rhetorical criticisms of political television commercials. Suggests two critical methods which can be applied to commercial messages. (PD)
Descriptors: Mass Media, Metaphors, Models, Persuasive Discourse
Peer reviewed Peer reviewed
Adams, John Charles – Quarterly Journal of Speech, 1990
Analyzes Alexander Richardson's clothing metaphors which connected Ramist precepts to social values and philosophic assumptions drawn from the fields of fashion, psychology, and Puritan theology. Describes how these metaphors presented the Puritan community with an orientation toward listening and inculcated the Puritan speech community with…
Descriptors: Colonial History (United States), Communication Research, Metaphors, Persuasive Discourse
Weitzel, Al R. – 1991
This paper first discusses the ways in which Martin Luther King's "I Have a Dream" speech demonstrates some of the fundamental principles that should be used to teach rhetorical criticism, and then offers a microscopic, intrinsic criticism of the speech. The paper's four sections (1) review the nature of written speech texts; (2) discuss…
Descriptors: Audience Response, Discourse Analysis, Higher Education, Metaphors
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