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Ryan, Halford Ross – Quarterly Journal of Speech, 1979
Examines three rhetorical techniques that Franklin D. Roosevelt used in his "First Inaugural Address" to announce and implement his New Deal. The various speech drafts examined reveal that he purposefully used military metaphor, the scapegoat, and the carrot-and-stick approach to accomplish certain persuasive goals. (JMF)
Descriptors: Leadership, Literary Criticism, Persuasive Discourse, Political Issues

Clark, Thomas D. – Communication Quarterly, 1978
Examines the history of the "Blavatsky" phase of the London Theosophical movement. Focuses on the disparity between the public rhetoric of the Theosophical Society's leadership and the deeper motivations which inspired many Londoners to join the movement. (JMF)
Descriptors: Communication (Thought Transfer), Group Structure, Group Unity, Leadership

Mister, Steven M. – Central States Speech Journal, 1986
Discusses President Reagan's televised address following the space shuttle tragedy and the unique rhetorical demands of the situation. Examines how generic constraints that establish commonalities among all eulogies are interwoven with the responses to the specific needs of a nation in crisis. (NKA)
Descriptors: Communication Research, Crisis Management, Death, Discourse Analysis