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Peer reviewedLimaye, Mohan R. – Journal of Business Communication, 1983
Business letter-writers are advised to develop reader empathy and benefit before they ask a favor. The author analyzed two model 16th century letters of request to determine if similar advice was given in the past, and found that the request was subordinate to building a mutually beneficial relationship. (PD)
Descriptors: Business Correspondence, Communication Research, Discourse Analysis, Interaction Process Analysis
Douglas, George H., Ed.; Hildebrandt, Herbert W., Ed. – 1985
Because written communication has nearly always been the medium for transmitting information in the business world, these essays are a step toward providing a seminal statement on the history and practice of business writing. The essays in this volume are: "Business Writing and the Spread of Literacy in Late Medieval England" (Malcolm Richardson);…
Descriptors: Business Communication, Business Correspondence, Communication Research, Fund Raising
