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Download full textSchooler, Caroline; Basil, Michael D. – 1989
A study examined whether billboard advertising of tobacco and alcohol products is differentially targeted toward White, Black, Asian, and Hispanic neighborhoods. The study analyzed 901 billboards in neighborhood commercial districts in San Francisco, California, giving particular attention to tobacco and alcohol billboards. Neighborhood census…
Descriptors: Advertising, Alcoholic Beverages, Asian Americans, Audience Awareness
Basil, Michael D.; Schooler, Caroline – 1990
Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…
Descriptors: Advertising, Audience Awareness, Blacks, Communication Research
