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Newitt, Jane – American Demographics, 1988
In the next decade, the military will rely on aggressive marketing to battle the nation's businesses as both search for the best entry-level employees. (Author)
Descriptors: Entry Workers, Marketing, Military Service, Personnel Selection
Download full textShields, Patricia M. – 1977
A comprehensive investigation of the military recruitment process during the Vietnam era focused on multiple facets of the equity issue to assess the impact of military manpower policies. Using data from a sample of young men in the National Longitudinal Surveys (NLS) three questions were addressed: who served, who was drafted, and who chose to…
Descriptors: Demography, Economic Factors, Educational Background, Enlisted Personnel
Kilburn, M. Rebecca, Ed.; Asch, Beth J., Ed. – 2003
This publication explores the enlistment potential of college-market youth by examining the characteristics of the college-market population and the implications of these characteristics for designing effective recruiting policies. Chapter 1, "Introduction: Trends and Theoretical Considerations" (M. Rebecca Kilburn, Beth J. Asch),…
Descriptors: Armed Forces, Career Choice, College Bound Students, Dropouts
