Reports on a study which attempted to delineate cultural differences between middle-class White and Black females by determining if they have different reference groups as reflected in media usage habits. Findings showed that magazine, radio, and television use differed between groups. Differences were not considered indicative of true cultural…

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Argues that press attention paralleled the rise and fall of popular radio priest, Charles E. Coughlin. (FL)

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)

A survey of 768 individuals from 13 Cleveland ethnic groups revealed that more than 50 percent read at least one ethnic newspaper, 30 percent read at least one ethnic magazine, and almost 75 percent listened to an ethnic radio program regularly. Metropolitan mass media use paralleled that of the general public. (GT)

A study examined whether mass media exposure is a unidimensional, bidimensional, or multidimensional construct as reflected in commonly used indicators of exposure. Telephone interviews were conducted with 534 households to determine media exposure. A structural equation model was proposed to account for the dimensionality of mass media exposure,…

Eight brief research reports concerning, among other topics, the world news coverage of United States and international broadcasters, the image of the adolescent in the English press, the content of Taiwan's English and Chinese press, and newspaper inaccuracies and readers' perception of bias. (FL)

An Indiana survey of the media use of 108 older adults yielded information about their radio, television, and newspaper preferences. The results suggest that education, income, and sociability exerted as much, or more, influence on how the sample used the media than did their status as senior citizens. (GT)

Eight brief research reports concerning a newspaper's conversion to VDTs, media evaluation by police chiefs, defending and indemnifying reporters in tort actions, newsmagazine coverage of the Supreme Court, pricing of advertising in weekly newspapers, the importance of writing, "yeasaying" in readership surveys, and public service utilization by…

To gain insight into how critical standards for broadcast drama evolved with time, this paper examines the critical response to the development of broadcast drama in the first two decades of radio (1920-1940), as reported in the periodical press. The paper is based on two underlying assumptions: (1) that the stories a society tells are indicative…

Shared conventions of the modern radio industry should allow radio announcers and other producers of radio content to distinguish "good radio" from "bad radio." To help in making this distinction, a study delineated some of the basic conventions used in the production of radio content and analyzed the frequency of their…

Questionnaire responses from 259 college students were employed to determine how eight media were used in the satisfaction of ten needs. It was found that television was the most generally satisfactory medium, averaged over the ten needs, and that film was the most need specific. Television and radio paralleled each other in their ability to…

Media use patterns for an anticipated event of considerable magnitude--the resignation of Richard Nixon--were hypothesized as likely to put a high contraint on interpersonal learning. Information for the study was gathered in a telephone survey of persons living in and around the southern Illinois town of DeSota (population 966). Of the 241…

This issue of the "News Research Bulletin" contains reports on two studies of media use by contemporary young adults. The first study analyzes the media behavior of 447 randomly selected respondents in Virginia Beach, Virginia in the summer of 1973. Some of the highlights of the study were that about 90 percent of the young people report doing at…

Reports that African students' credibility ratings are lower than those of White, American students for foreign news coverage in American media but not for news of the United States. (FL)