This document is a preliminary study of the listings of a wide variety of regional/split-run editorial practices of major American periodicals. Publications chosen for the study were selected from the tenth edition of "Magazine Regional and Split-Run Advertising," published by the Magazine Advertising Bureau of the Magazine Publishers Association.…

This book is devoted to a critical examination of magazines in America. It analyzes the current state of the magazine industry, the changes that have occurred in the past several decades, and the performance of the various types of magazines, in addition to forecasting the future of the magazine industry. The ten chapters examine (1) the forces…

The nature and extent of the news media coverage of political advertising in the presidential campaign of 1972 was shallow and spotty at best. The candidates' political advertising strategies received limited coverage by reporters and commentators. Even the "prestige" press--16 major newspapers--provided limited coverage to the nature…

All areas of mass communication are surveyed. Man's earliest efforts as a communicator are considered, and what is known about the development of speech and writing is explored. Various theories (including mathematical ones) are reviewed which attempt to explain the processes of both personal and mass communication. Separate chapters focus on the…