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Önder Kethüda – Journal of Marketing for Higher Education, 2024
This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…
Descriptors: Credibility, Reputation, Institutional Characteristics, Institutional Evaluation
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Shahjahan, Riyad A.; Estera, Annabelle L.; Bae, Sohyeon; Sonneveldt, Erin L. – Compare: A Journal of Comparative and International Education, 2022
Amid debates about global university rankings (GURs), very few have closely examined how GURs' media outlets construct meanings of higher education (HE) in their visual representations. We critically examine 135 publicly available visual media (photographs) in the Times Higher Education (THE) and Quacquarelli Symonds (QS) websites to uncover the…
Descriptors: Global Approach, Universities, Higher Education, Photography
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Dowsett, Leah – Journal of Higher Education Policy and Management, 2020
Institutional league tables, such as the Academic Ranking of World Universities, have become part of the global higher education landscape. This article discusses findings from a longitudinal study examining four Australian universities over a fifteen year period which traces how international rankings have come to be articulated in university…
Descriptors: Global Approach, Institutional Evaluation, Educational Quality, Reputation
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Robertson, Susan L. – Globalisation, Societies and Education, 2022
A great deal has been written about the rise of the world-class university and global university rankings over the past two decades. Much of this work focuses on either the efficacy of the indicators used to measure world classness or on the purposes they serve regarding student choice in an international market. However, less attention has been…
Descriptors: Universities, Reputation, Institutional Evaluation, Educational Quality
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Lee, Nicole M.; Merle, Patrick F. – Journal of Marketing for Higher Education, 2018
Reviews of editorial practices and academic studies have shown that journalists often rely on organization websites--and online newsrooms in particular--to inform news stories. Yet, at a time when many academics are called upon as experts by the media, university newsrooms have been ignored. To fill this gap, this study assesses newsrooms of…
Descriptors: Mass Media, Public Relations, Universities, Achievement Rating
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Davis, Justin L.; Alibašic, Haris; Norris, Sam – Creighton Journal of Interdisciplinary Leadership, 2018
This paper analyzes several foundational concepts and questions regarding corporate social responsibility (CSR). Its primary contribution is a statistical examination of relationships between CSR and "Newsweek's" 2012 Green Rankings using forensic-based financial and accounting measures. We also replicate a previous study and introduce…
Descriptors: Marketing, Corporations, Conservation (Environment), Reputation
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Stack, Michelle – Policy Reviews in Higher Education, 2020
Drawing on the concepts of mediatisation and celebrification, this paper analyses how the Nobel Prize is used as a proxy of excellence by the 'Big Three' university rankers and top-ranked universities. Ranking advisories, university leadership at top-ranked institutions, and Nobel Prize adjudication committees are overwhelming from the same…
Descriptors: Higher Education, Universities, Reputation, Awards
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Carter, Robert E. – Journal of Marketing Education, 2016
Conventional wisdom holds that research-productive faculty are also the finest instructors. But, is this commonly held belief correct? In the current study, the notion that faculty scholarship exhibits a positive association with teaching evaluations is investigated. Reflecting the data structure of faculty nested within university, the current…
Descriptors: College Faculty, Scholarship, Student Evaluation of Teacher Performance, Correlation
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Stack, Michelle L. – Globalisation, Societies and Education, 2013
This paper will examine the Times Higher Education's (THE) World University Rankings as a corporate media product. A number of empirical studies have critiqued the methodology of the THE, yet individuals, Higher Education Institutions (HEIs) and governments continue to use them for decision-making. This paper analyses the influence of…
Descriptors: Periodicals, Higher Education, Reputation, Institutional Evaluation
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Pan, Yue; Chen, Carl R. – Marketing Education Review, 2011
Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by…
Descriptors: Scholarship, Faculty Publishing, Academic Discourse, Marketing