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Download full textMueller, Barbara – 1986
A study examined the advertising of Japan and the United States to determine if commercial messages reflect the cultural values of a particular society, thereby indicating the need for specialized campaigns. It was hypothesized that the majority of Japanese advertisements would use the traditional appeals of group, consensus, soft sell, veneration…
Descriptors: Advertising, Comparative Analysis, Content Analysis, Cultural Context
Association for Education in Journalism and Mass Communication. – 1998
The Commission on the Status of Women section of the Proceedings contains the following 12 papers: "Framing Women's Health with a Sense-making Approach: Magazine Coverage of Breast Cancer and Implants" (Julie L. Andsager and Angela Powers); "Gender Roles in 'Rumplestiltskin': The Effect of Fantasy Portrayals on Real-Life…
Descriptors: Athletics, Blacks, Comparative Analysis, Females
Sakamoto, Takashi – 1986
The goals of instructional technology in Japan are enumerated, and significant aspects of the field are presented as follows: (1) an overview of the environment for instructional technology is given in terms of academic societies and professional associations, academic and popular journals and magazines, diffusion of media and budget, and recent…
Descriptors: Audiovisual Aids, Budgets, Computer Uses in Education, Educational Radio
