This article discusses audience responses to a children's soap opera produced and broadcast in Kenya. It examines the evaluation process in relation to qualitative audience research within Cultural Studies. It challenges an Entertainment-Education model of media as vehicles for messages and links strongly with Communication for Social Change…

In considering whether subcultural values were associated with violence, it was critical to determine both the precise content of such values and the way in which the subculture interacts with structural forces to affect the level of violence. Based on interview and observational materials, this qualitative study examined the role of…