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Direct linkWeiss, Rachel; Archer, Arlene – Perspectives in Education, 2014
This article takes a multimodal social semiotic approach to analysing educational textbooks. We are interested in the ways in which educational textbooks contribute to designing our social futures by constructing both the student and the discipline in a particular manner. While a textbook's primary purpose is to provide the reader with knowledge…
Descriptors: Semiotics, Textbook Content, Content Analysis, Pharmacology
