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Direct linkOlson Beal, Heather K.; Beal, Brent D. – Peabody Journal of Education, 2016
The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…
Descriptors: Case Studies, School Choice, Immersion Programs, Commercialization
