Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise…

As students face rising tuition costs, increasing debt burdens, and uncertain employment prospects, a central question arises: Is college worth it? Although empirical research consistently finds that a college education is a profitable investment, media stories continue to cast doubt on the value of the degree. Findings from two recent studies…

How do students and alumni of for-profit colleges feel about their schools and the value of their education? Do they have distinct expectations, priorities, and needs compared with students who choose to study at not-for-profit institutions? Are prospective students effectively weighing their options before deciding to enroll at for-profit…