The behavioral processes through which people react appropriately to verbal descriptions remain poorly understood. I argue here that these processes are Pavlovian. Common objections to a Pavlovian account of symbolic behavior evidence a lack of familiarity with the relevant data or misunderstandings of operant theory. Although much remains to be…

Research supported by Research Grant MH-12854-02.

Explains a simple classroom demonstration of the modern view of classical conditioning. Suggests that the exercise is a useful demonstration of the view that classical conditioning helps prepare an organism for an upcoming event. Argues that the demonstration can show students that classical conditioning is broader and more intriguing than…

Because spatial environment plays an important role in regulating human behavior, the environmental conditions of room size, furniture arrangement and interpersonal distance were systematically varied and studied with 54 male undergraduates for their ability to influence the verbal operant conditioning of positive affective self-reference…

Assesses the long-term retention of conditioned operant footkicks by three-month-old infants. Views a conditioning analysis as a logical means by which to bridge the gap between animal and adult human models of memory. (Author/RH)

Purchase probability as a function of interpurchase time was examined through comparison of findings from laboratory experiments on reinforcement schedules and from marketing investigations of consumers' interpurchase time. Panel data, based on a sample of 80 consumers who purchased nine supermarket food products during 16 weeks, were used. For…

Two experiments investigated baseline reviews as a relevant variable in reorganization of equivalence classes. After formation of three 4-member classes, participants learned reversals of baseline conditional discriminations and expanded the classes to 5 members each. In Experiment 1, 4 students responded on equivalence probes without baseline…

A mathematical model of operant choice, the generalized matching law was used to analyze play-calling data from the 2004 National Football League season. In all analyses, the relative ratio of passing to rushing plays was examined as a function of the relative ratio of reinforcement, defined as yards gained, from passing versus rushing. Different…

The present article discusses how events outside a subject's skin and not accessible to another subject but to an experimenter may contribute to experimental analyses of private events. Of 16 undergraduates, 8, referred to as instructors, first learned conditional discriminations (i.e., B1C1, B2C2, B3C3, and B4C4) in a standard matching-to-sample…

An examination of the differences between radical and conventional behaviorism is presented in this article. The radical behaviorism of B. F. Skinner is compared with the phenomenological thought of Maurice Merleau-Ponty emphasizing the manner in which each of these men understands human behavior. (JC)