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Direct linkXiao, Sarah Hong; Nicholson, Michael – Journal of Organizational Behavior Management, 2010
Who is most responsible for the proliferation of counterfeit goods--the illicit purveyor of such products or the consumer who procures them? This paper seeks to address this question by presenting a behavior analysis of counterfeit marketing firms in China and the interdependent relationships between legitimate retailers, consumers, and the…
Descriptors: Foreign Countries, Marketing, Administrative Organization, Deception
