NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
Using Google AdWords in the MBA MIS Course
Peer reviewed Peer reviewed
Direct linkDirect link
Rosso, Mark A.; McClelland, Marilyn K.; Jansen, Bernard J.; Fleming, Sundar W. – Journal of Information Systems Education, 2009
From February to June 2008, Google ran its first ever student competition in sponsored Web search, the 2008 Google Online Marketing Challenge (GOMC). The 2008 GOMC was based on registrations from 61 countries: 629 course sections from 468 universities participated, fielding over 4000 student teams of approximately 21,000 students. Working with a…
Descriptors: Feedback (Response), Student Projects, Class Activities, Student Interests
A Preliminary Mapping of Web Queries Using Existing Image Query Schemes.
Jansen, Bernard J. – 2002
End user searching on the Web has become the primary method of locating images for many people. This study investigates the nature of Web image queries by attempting to map them to known image classification schemes. In this study, approximately 100,000 image queries from a major Web search engine were collected in 1997, 1999, and 2001. A…
Descriptors: Classification, Computer System Design, Indexing, Information Retrieval
Using Advanced Search Operators on Web Search Engines.
Jansen, Bernard J. – 2002
Studies show that the majority of Web searchers enter extremely simple queries, so a reasonable system design approach would be to build search engines to compensate for this user characteristic. One hundred representative queries were selected from the transaction log of a major Web search service. These 100 queries were then modified using the…
Descriptors: Comparative Analysis, Information Retrieval, Information Services, Online Searching