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Zwanziger Elsinger, Summer; Heinz, Melinda – Marketing Education Review, 2022
For the second year in a row, students enrolled in Psychology of Aging and Consumer Behavior worked in cross-disciplinary teams during an eight-week session, with their efforts concluding in a team project. Student teams created a marketing plan of a product or service specifically targeting older consumers. Fink's Taxonomy of Significant Learning…
Descriptors: Students, Marketing, Older Adults, Aging (Individuals)