Publication Date
In 2025 | 0 |
Since 2024 | 0 |
Since 2021 (last 5 years) | 1 |
Since 2016 (last 10 years) | 1 |
Since 2006 (last 20 years) | 1 |
Descriptor
Aging (Individuals) | 1 |
Aging Education | 1 |
Interdisciplinary Approach | 1 |
Marketing | 1 |
Older Adults | 1 |
Skill Development | 1 |
Soft Skills | 1 |
Student Attitudes | 1 |
Students | 1 |
Source
Marketing Education Review | 1 |
Publication Type
Journal Articles | 1 |
Reports - Descriptive | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Zwanziger Elsinger, Summer; Heinz, Melinda – Marketing Education Review, 2022
For the second year in a row, students enrolled in Psychology of Aging and Consumer Behavior worked in cross-disciplinary teams during an eight-week session, with their efforts concluding in a team project. Student teams created a marketing plan of a product or service specifically targeting older consumers. Fink's Taxonomy of Significant Learning…
Descriptors: Students, Marketing, Older Adults, Aging (Individuals)