Peer reviewedERIC Number: EJ264714
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Promoting Trade Books to Libraries.
Teguis, Ellen
Top of the News, v38 n3 p240-46 Spr 1982
Discusses the role and functions of the library promotion director within a commercial publishing house, outlining in the process the responsibilities and activities of the library services director for a specific firm (Dial Press/Delacourte Press). The nature of book promotion for bookstores and libraries is described. (JL)
Descriptors: Authors, Books, Childrens Literature, Librarians, Libraries, Marketing, Merchandising, Occupational Information, Publishing Industry
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
