Social media is rapidly growing and evolving from the introduction of new platforms to platform-specific innovations. The dynamic nature of social media makes it difficult for even practitioners to keep up; therefore, the gap between academia and industry continues to grow. This gap presents significant challenges for marketing educators to keep…

A study was done to explore the feasibility of developing a set of activity preference (interest) scales corresponding to twenty-two second (higher) order work dimensions derived from the Occupation Analysis Inventory (OAI). (The OAI is an instrument containing 622 work elements which are descriptions of work activities and conditions on which…

To identify the concepts and instruction that are common in secondary vocational courses, a questionnaire was developed which consisted of 91 concepts/ideas grouped into these categories: (1) elements of educational programs, (2) the worker: benefits and obligations, (3) the worker as a person, family member, and consumer, (4) getting a job, (5)…

The purpose of this practicum was to determine the need for an occupational information center at Gaston College (North Carolina). Many community college students have not selected their occupations, thus community college administrators must make a concerted effort to provide adequate occupational information for students facing this crucial…

Phase II of a two-part project, this study was conducted in Missouri to develop a quantitative competency matrix for each of the vocational and technical education service areas represented in Missouri. (A description of both phases of the project appears in CE 018 918.) After a literature search identified the affective work competencies desired…

A two-phase study was conducted to determine the habits, attitudes, and values that industry and education consider desirable and important for workers. In phase I a computer search revealed sixty-three such affective work competencies which were then categorized into fifteen clusters. To objectively quantify each of the clusters, an evaluation…

The Wisconsin Career Information System (WCIS) is a joint effort by several state agencies, institutions, and interested individuals to develop and disseminate accurate, current, and locally relevant occupational information to assist persons making vocational choices. One of eight state-wide occupational information systems funded by the U.S.…